Resources

Product usage workflow

This section outlines the ways in which Mantis provides Brand Safety and Contextual classifications to increase the sale of digital ad inventory. This is a top level view of product usage.

 1. Integration overview

There are two processes for integrating with Mantis. Further documentation can be found under ‘Batch integration’ and ‘Integration with publisher CMS’, detail these integration types further.

 2. Basic classification: Brand safety workflow

Mantis will return the below values when sent a URL or article to review.

 3. Basic classification: Semantic workflow

Mantis will return the below values when sent a URL sample.

 4. Custom brand safety

 Created by Mantis for advertiser.

5. Custom brand safety: Contextual classification

 Created by publisher for customer.

 6. Re-classification

Re-classification or building new ways to interpret text are part of a process called ‘custom modelling’ which involves a group ‘teaching’ the system about a new entity and relationship between entities.