Tesco case study
30% more audience reach for Tesco
Mantis brand safety unlocks an avg of 30% more inventory for Tesco to run on, due to a combination of scanning more content (CMS integration) and precision (judging more inventory safe, correctly).
YOY, CTR has increased for the Clubcard Prices activity by:
YOY CTR Uplift
Mantis delivered more scale and improved performance, resulting in budget increases YoY.
Significant CTR uplift across 5 key audience groups
This is based on the last 90 days when compared to like for like 3rd party audience segments used in competitor campaigns on the Reach Network.
SUPERMARKET
58%
CTR UPLIFT
FINANCE
5%
CTR UPLIFT
FOOD + DRINK
90%
CTR UPLIFT
FASHION
25%
CTR UPLIFT
MONEY SAVING
101%
CTR UPLIFT