Boots case study
Using Mantis, Boots were able to scan content to find the right contextual environments for ad placements in their seasonal health category.
Boots achieved a double-digit revenue increase in the hay-fever category.
recall among readers
also visited a Boots store
Boots tapped into cultural moments, tailoring headlines in ads to the specific editorial using 37 different contextually relevant creatives positioned next to articles.
The stats
Battling the unpredictable British weather with an always on contextual strategy, Boots tested campaigns on digital channels that reacted to pollen and UV triggers and then tapped into content that correlated with good weather, sunburn and hay fever.
6,335,363
Campaign impressions
97,537
Campaign clicks
1.54%
Campaign CTR
1.4M
Users reached
2.60+
Average frequency